Hey there, I'm Ash. So glad you're here!

Known as Music Before Breakfast on Ello. Still a member. Username is adachic. It's brilliant there.

WTF is Ello, you ask? Read here. I am also Lead for @ellomusic where I curate posts within the community. 

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After moving to Switzerland. I felt I needed a new and better identity for my platform. So Music Before Breakfast is... on holiday, indeed not killed off. Yet. (MBB would make a fantastic playlist title, eh?)

Then, during a simple dog walk with my Husband, Helvetune was born. A portmanteau of two words, Helvetia, the female national personification of Switzerland, and tune, because of music. That and it sounds almost like hell of a tune, when said aloud, confirmed this to be the perfect name. The Helvetica typeface in the logo? You guessed it, not a coincidence!

The primary focus with Helvetune is the discovery of new music without borders. Not just one type of music either but a wide range of alternative. I'm devoted to supporting up-and-coming acts and independent music in all its forms. I have a deep passion for the independent and underground sector. I listen to popular and older music, too, but that won't be the primary focus here. Expect new, weird, alternative, indie and mostly out of the mainstream. There are a few exceptions, notably the artists I listen to before they become well-known. (Also, please support the artists by purchasing their music. I'm a huge advocate about this and include links to the artist's social connections. For the love of music, just do it.

My purpose: is to help support and spread the message of musicians I feel are hugely talented and need more exposure.

My mission: is to loosen your ears and encourage you to put something new in your rotation. 


A SONG WILL SEIZE YOU OR IT WON'T. IT'S ALL ABOUT THE MOOD. THE MOMENT. I HOPE TO BE IN THE RIGHT PLACE AT THE RIGHT TIME TO SHOWCASE THE MUSIC YOU MIGHT OTHERWISE MISS. FROM MY EARS TO YOURS.

-ASH